Rui Furtado, Founder and Senior Commercial Development Partner
Commercial experience:
14 years of hands-on B2B sales experience directly engaging corporate decision-makers and business owners.
A proven track record of initiating high-value commercial conversations from scratch, bypassing gatekeepers to establish direct human connection.
Record-breaking performance at Toshiba, identifying and securing £596,000+ in commercial pipeline value in under six months.
Versatile market execution navigating both fast-moving mid-market firms and complex enterprise organisations.
Rui Furtado, Founder and Senior Commercial Development Partner
Commercial experience:
14 years of hands-on B2B sales experience directly engaging corporate decision-makers and business owners.
A proven track record of initiating high-value commercial conversations from scratch, bypassing gatekeepers to establish direct human connection.
Record-breaking performance at Toshiba, identifying and securing £596,000+ in commercial pipeline value in under six months.
Versatile market execution navigating both fast-moving mid-market firms and complex enterprise organisations.
I create commercial opportunities.
You close revenue.
"I create commercial opportunities.
You close revenue."
iOutreach is a founder-led commercial development partner built specifically for B2B services companies that want:
Direct human connection over automated noise: No mass email blasts that burn your domain. I lead with sophisticated, professional cold calling to get live market answers.
A predictable, repeatable flow of revenue conversations: Shifting your business away from a total reliance on unpredictable referrals and introductions.
Elite, tier-one representation without the overhead: You get 14 years of senior commercial experience executing your strategy, with zero internal hiring, onboarding, or management drag.
A seamless bridge from strategy to calendar: I don’t just hand over raw lists; I personally manage the entire commercial interaction until a verified buyer is ready to talk.
I operate as a dedicated solo resource, running your entire commercial outbound channel from initial market alignment through to live, qualified meetings.
That means I personally manage and deliver:
Experienced Cold Calling Execution: I pick up the phone daily to cut through the noise, navigate gatekeepers, and speak directly to your target buyers.
Strategic Account Mapping: Pinpointing and validating the exact high-value accounts and decision-makers that match your absolute best-fit customer profile.
Bespoke Commercial Messaging: Crafting highly tailored communication strategies that reflect your brand’s value and speak directly to the target buyer’s business reality.
Rigorous Interest Vetting: Acting as a strict gatekeeper for your calendar, ensuring every prospect is thoroughly qualified for genuine commercial intent before you meet them.
Total Brand Protection: Representing your company ethically, professionally, and seamlessly as an elite extension of your internal leadership team.
Direct Market Intelligence: Providing transparent, live loop feedback on exactly what objections are coming up, what messaging is converting, and what strategic adjustments we need to make to win.
I partner exclusively with founder-led, high-growth B2B corporate services and technology firms past early market traction.
My ideal partners typically match the following criteria:
Commercial Value: An average contract value, client ticket size, or recurring invoice value of £10,000+.
Market Readiness: A validated service or product offering that solves a clear, high-priority headache for your targets.
Growth Intent: A distinct commercial need to build a highly predictable, consistent outbound acquisition channel without relying on ad-hoc networking or referrals.
Dedicated Focus: Companies looking for an elite, high-touch commercial asset to handle senior telephone outreach, rather than a low-cost, mass email automation vendor.
I build a commercially sound buyer acquisition channel from foundation to consistency within 90 days, running and managing it completely end-to-end so you can focus entirely on closing revenue.
Month 1 – Commercial Foundation
Establishing your strategic and data architecture. This phase focuses on deep ideal customer profile (ICP) mapping, executive buyer segmentation, and securing verified, high-accuracy contact data. I immediately initiate direct, targeted market engagement on the phones to gather live loop feedback, uncover active objections, track buying signals, and map out your competitors’ positions.
Month 2 – Live Market Entry
Active buyer engagement scales up once the baseline delivery infrastructure and precise data analysis are locked in. The communication strategy is continuously sharpened and optimized based on real-world, human-to-human telephone feedback, market insights, and live corporate responses.
Month 3 – Commercial Momentum
Your outbound acquisition channel begins to layer and compound. As live conversations become clearer and more predictable, a steady stream of highly qualified, high-intent revenue opportunities begins emerging. By weeks 12 to 16, you can typically expect 10–15 highly qualified buyer conversations per month booked directly onto your calendar, provided the market, offer, and corporate timing align.
iOutreach is a founder-led commercial development partner built specifically for B2B services companies that want:
Direct human connection over automated noise: No mass email blasts that burn your domain. I lead with sophisticated, professional cold calling to get live market answers.
A predictable, repeatable flow of revenue conversations: Shifting your business away from a total reliance on unpredictable referrals and introductions.
Elite, tier-one representation without the overhead: You get 14 years of senior commercial experience executing your strategy, with zero internal hiring, onboarding, or management drag.
A seamless bridge from strategy to calendar: I don’t just hand over raw lists; I personally manage the entire commercial interaction until a verified buyer is ready to talk.
I operate as a dedicated solo resource, running your entire commercial outbound channel from initial market alignment through to live, qualified meetings.
That means I personally manage and deliver:
Experienced Cold Calling Execution: I pick up the phone daily to cut through the noise, navigate gatekeepers, and speak directly to your target buyers.
Strategic Account Mapping: Pinpointing and validating the exact high-value accounts and decision-makers that match your absolute best-fit customer profile.
Bespoke Commercial Messaging: Crafting highly tailored communication strategies that reflect your brand’s value and speak directly to the target buyer’s business reality.
Rigorous Interest Vetting: Acting as a strict gatekeeper for your calendar, ensuring every prospect is thoroughly qualified for genuine commercial intent before you meet them.
Total Brand Protection: Representing your company ethically, professionally, and seamlessly as an elite extension of your internal leadership team.
Direct Market Intelligence: Providing transparent, live loop feedback on exactly what objections are coming up, what messaging is converting, and what strategic adjustments we need to make to win.
I partner exclusively with founder-led, high-growth B2B corporate services and technology firms past early market traction.
My ideal partners typically match the following criteria:
Commercial Value: An average contract value, client ticket size, or recurring invoice value of £10,000+.
Market Readiness: A validated service or product offering that solves a clear, high-priority headache for your targets.
Growth Intent: A distinct commercial need to build a highly predictable, consistent outbound acquisition channel without relying on ad-hoc networking or referrals.
Dedicated Focus: Companies looking for an elite, high-touch commercial asset to handle senior telephone outreach, rather than a low-cost, mass email automation vendor.
I build a commercially sound buyer acquisition channel from foundation to consistency within 90 days, running and managing it completely end-to-end so you can focus entirely on closing revenue.
Month 1 – Commercial Foundation
Establishing your strategic and data architecture. This phase focuses on deep ideal customer profile (ICP) mapping, executive buyer segmentation, and securing verified, high-accuracy contact data. I immediately initiate direct, targeted market engagement on the phones to gather live loop feedback, uncover active objections, track buying signals, and map out your competitors’ positions.
Month 2 – Live Market Entry
Active buyer engagement scales up once the baseline delivery infrastructure and precise data analysis are locked in. The communication strategy is continuously sharpened and optimized based on real-world, human-to-human telephone feedback, market insights, and live corporate responses.
Month 3 – Commercial Momentum
Your outbound acquisition channel begins to layer and compound. As live conversations become clearer and more predictable, a steady stream of highly qualified, high-intent revenue opportunities begins emerging. By weeks 12 to 16, you can typically expect 10–15 highly qualified buyer conversations per month booked directly onto your calendar, provided the market, offer, and corporate timing align.
