Rui Furtado, Commercial Development Partner
Commercial experience:
14 years of hands-on B2B sales experience directly engaging senior decision-makers and stakeholders.
A proven track record of creating high-value commercial conversations from scratch.
Record-breaking contributions, including identifying and securing £596,000+ in commercial pipeline value in under 5 months at Toshiba from entirely new accounts.
Versatile market execution navigating both fast-moving mid-market firms and complex enterprise organisations.
Rui Furtado, Commercial Development Partner
Commercial experience:
14 years of hands-on B2B sales experience directly engaging senior decision-makers and stakeholders.
A proven track record of creating high-value commercial conversations from scratch.
Record-breaking contributions, including identifying and securing £596,000+ in commercial pipeline value in under 5 months at Toshiba from entirely new accounts.
Versatile market execution navigating both fast-moving mid-market firms and complex enterprise organisations.
"I create qualified buyer conversations.
Your team closes revenue."
"I create qualified buyer conversations.
Your team closes revenue."
iOutreach is a founder-led commercial development partner built specifically for B2B services companies that want:
Direct human connection over automated noise: No mass email blasts that burn your domain. I lead with experienced, consultative calls to get live market answers and open doors to brand new business opportunities.
A predictable, repeatable flow of sales conversations: Shifting your business away from a total reliance on unpredictable referrals and introductions.
Professional representation without the overhead: You get 14 years of professional sales experience executing your outbound, with zero internal hiring, onboarding, or management drag.
A seamless bridge from strategy to calendar: I don’t just hand over raw lists; I personally manage entire commercial interactions until qualified decision-makers are ready to talk with your team.
I operate as a dedicated partner, supporting your business development strategies through direct market engagement.
That means I personally manage and deliver:
Experienced Consultative Execution: I pick up the phone daily to cut through the noise, navigate gatekeepers, and speak directly to your target buyers.
Strategic Account Mapping: Pinpointing and validating the exact high-value accounts and decision-makers that match your best-fit customer profile.
Bespoke Approach: Highly tailored new business conversations that reflect your brand’s value and speak directly to your target buyer’s business reality.
Rigorous Interest Vetting: Ensuring every prospect is thoroughly qualified for genuine commercial intent before they speak with you or your team.
On-brand Engagement: Representing your company ethically, professionally, and seamlessly as a direct extension of your business development team.
Direct Market Intelligence: Providing transparent, live loop feedback on how the market is behaving, and what strategic adjustments will strengthen performance.
I work exclusively with founder-led, high-growth B2B services companies and technology firms that have moved beyond early market traction.
My ideal partners typically match the following criteria:
Commercial Value: An average contract value, client ticket size, or recurring invoice value of at least £10,000+ for each new client.
Market Readiness: A validated service or product that delivers meaningful business value.
Growth Intent: A distinct commercial need to build or improve their outbound acquisition channel.
Dedicated Focus: Companies looking for experienced commercial representation to strengthen their outbound growth.
The first 90 days are about embedding myself into your commercial strategy, understanding your market, and creating high-quality buyer conversations through direct market engagement until qualified opportunities begin appearing consistently.
.
Month 1 – Commercial Foundation
This phase focuses on deep ideal customer profile (ICP) mapping, executive buyer segmentation, and securing verified, high-accuracy contact data.
I immediately begin targeted market engagement by phone to gather live loop feedback, uncover active objections, track buying signals, and map out your competitors’ positions.
Month 2 – Live Market Entry
My approach is continuously sharpened and optimised based on real-world, human-to-human telephone feedback, market insights, and live buyer responses.
Every conversation helps refine messaging, qualification standards and targeting, allowing buyer engagement to become increasingly relevant and commercially effective.
This stage is about building meaningful dialogue with the right decision-makers rather than simply increasing activity.
Month 3 – Commercial Momentum
Execution begins to compound. As buyer conversations become more relevant and predictable, a steady stream of highly qualified, high-intent commercial opportunities begin emerging.
By weeks 12 to 16, businesses with a validated offer, strong market fit, and favourable buyer timing can reasonably expect 10–15 highly qualified buyer conversations per month.
iOutreach is a founder-led commercial development partner built specifically for B2B services companies that want:
Direct human connection over automated noise: No mass email blasts that burn your domain. I lead with experienced, consultative calls to get live market answers and open doors to brand new business opportunities.
A predictable, repeatable flow of sales conversations: Shifting your business away from a total reliance on unpredictable referrals and introductions.
Professional representation without the overhead: You get 14 years of professional sales experience executing your outbound, with zero internal hiring, onboarding, or management drag.
A seamless bridge from strategy to calendar: I don’t just hand over raw lists; I personally manage entire commercial interactions until qualified decision-makers are ready to talk with your team.
I operate as a dedicated partner, supporting your business development strategies through direct market engagement.
That means I personally manage and deliver:
Experienced Consultative Execution: I pick up the phone daily to cut through the noise, navigate gatekeepers, and speak directly to your target buyers.
Strategic Account Mapping: Pinpointing and validating the exact high-value accounts and decision-makers that match your best-fit customer profile.
Bespoke Approach: Highly tailored new business conversations that reflect your brand’s value and speak directly to your target buyer’s business reality.
Rigorous Interest Vetting: Ensuring every prospect is thoroughly qualified for genuine commercial intent before they speak with you or your team.
On-brand Engagement: Representing your company ethically, professionally, and seamlessly as a direct extension of your business development team.
Direct Market Intelligence: Providing transparent, live loop feedback on how the market is behaving, and what strategic adjustments will strengthen performance.
I work exclusively with founder-led, high-growth B2B services companies and technology firms that have moved beyond early market traction.
My ideal partners typically match the following criteria:
Commercial Value: An average contract value, client ticket size, or recurring invoice value of at least £10,000+ for each new client.
Market Readiness: A validated service or product that delivers meaningful business value.
Growth Intent: A distinct commercial need to build or improve their outbound acquisition channel.
Dedicated Focus: Companies looking for experienced commercial representation to strengthen their outbound growth.
The first 90 days are about embedding myself into your commercial strategy, understanding your market, and creating high-quality buyer conversations through direct market engagement until qualified opportunities begin appearing consistently.
.
Month 1 – Commercial Foundation
This phase focuses on deep ideal customer profile (ICP) mapping, executive buyer segmentation, and securing verified, high-accuracy contact data.
I immediately begin targeted market engagement by phone to gather live loop feedback, uncover active objections, track buying signals, and map out your competitors’ positions.
Month 2 – Live Market Entry
My approach is continuously sharpened and optimised based on real-world, human-to-human telephone feedback, market insights, and live buyer responses.
Every conversation helps refine messaging, qualification standards and targeting, allowing buyer engagement to become increasingly relevant and commercially effective.
This stage is about building meaningful dialogue with the right decision-makers rather than simply increasing activity.
Month 3 – Commercial Momentum
Execution begins to compound. As buyer conversations become more relevant and predictable, a steady stream of highly qualified, high-intent commercial opportunities begin emerging.
By weeks 12 to 16, businesses with a validated offer, strong market fit, and favourable buyer timing can reasonably expect 10–15 highly qualified buyer conversations per month.
